Monday, February 11, 2013
Now THAT'S How You Promote A Horror Film: Mortmain
In 1915, one of the earliest examples of body horror hit the screen in Mortmain, meaning, literally, Dead Hand. It's one of those films in which a transplant goes wrong, and the transplanted body part maintains a mind of its own--usually dragging the new owner along for the murderous ride. While browsing some archaic issues of Moving Picture World magazine on my Kindle Fire the other day, I stumbled across this fantastic print ad for the film. It's in three parts, originally appearing on every other page, so each time you turned the page you would see the same image...only slightly tweaked. It was simply too badass not to share.